企业类话题核心考点
雅思写作常从以下角度考察企业相关议题：
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企业社会责任（CSR） 示例：Should businesses take responsibility for environmental protection, or is this the government’s duty?
关键矛盾：盈利目标 vs 社会贡献，短期成本 vs 长期声誉。
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科技对企业的影响 示例：How has digital technology changed the way companies operate?
分析方向：效率提升、远程办公、数据安全风险。
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全球化与中小企业 示例：Do multinational corporations bring more benefits than problems to developing countries?
需平衡讨论：就业机会 vs 本土企业冲击。
高分技巧：避免绝对化观点，用“while”句式体现辩证性，
While globalization allows small businesses to access global markets, it also intensifies competition from large corporations.
高分结构模板：双边讨论型
引言段：背景句 + 明确议题 + 个人立场（可选）
主体段1：支持方论点 + 例证（数据/案例）
主体段2：反对方论点 + 对比分析
结论段：重申核心矛盾 + 提出解决方案
原创范文与解析 Some people argue that companies should prioritize environmental sustainability over profits. To what extent do you agree or disagree?
范文：
The debate over whether corporations should place environmental concerns above financial gains reflects a growing tension between economic growth and ecological preservation. While profit maximization remains a fundamental business objective, the urgency of climate change necessitates a reevaluation of corporate priorities.
Proponents of eco-centric business models highlight the long-term viability of sustainable practices. For instance, Unilever’s “Sustainable Living” plan reduced its carbon footprint by 52% while increasing shareholder returns by 29% between 2010-2020. This demonstrates that environmental initiatives can coexist with profitability through innovation and consumer loyalty. Governments further incentivize such behavior via tax breaks, as seen in Denmark’s subsidies for wind energy companies.
However, critics contend that strict environmental regulations may cripple small enterprises. Compliance costs for emissions control can consume over 15% of annual revenue in manufacturing sectors, according to a 2023 World Bank report. This disproportionately affects developing nations where industries rely on cost-intensive fossil fuels. A balanced approach is crucial—phasing in green policies while providing transitional funding could mitigate economic shocks.
The ideal path forward integrates sustainability into core business strategies. Patagonia’s self-imposed “Earth tax,” which directs 1% of sales to conservation projects, illustrates how companies can align profit motives with planetary health. Ultimately, the dichotomy between ecology and economics is false; the most successful modern enterprises recognize that environmental stewardship is a prerequisite for enduring profitability.
词汇升级：替换平庸表达
| 基础词汇 | 高分替代 |
|---|---|
| Important | Pivotal, indispensable |
| Good for | Conducive to, beneficial to |
| Many companies | A multitude of enterprises |
| Money | Revenue, capital |
例句优化：
- 原句：Many companies want to make more money.
- 升级：Profit-driven enterprises prioritize capital accumulation.
常见误区警示
- 例证空洞：避免泛泛而谈“some companies”，应具体到国家、品牌、数据。
- 时态错误：描述企业案例时多用现在完成时（has transformed）或一般现在时（demonstrates）。
- 文化敏感度：讨论跨国企业时，避免主观评价如“exploitative”，改用客观表述“economic disparities”。
企业类作文的高分本质在于展示考生对商业生态的洞察力,通过精准的议题拆解、务实的案例支撑和严谨的逻辑推进，即使是抽象题目也能写出具有专业质感的文章。
